GoPro Inc (NASDAQ:GPRO) Target $40
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GoPro, Inc., incorporated on August 24, 2011, produces mountable and wearable cameras and accessories, which the Company refers to as capture devices. Additionally, the Company develops and provides desktop editing software and mobile applications for free to consumers. Its capture devices are sold through retailers, wholesale distributors and on the Company’s Website.
The Company offers HERO line of capture devices, which include HERO2, HERO3 camera, the HERO3+ camera and the HERO4 and HERO. The HERO4 cameras capture video and photos in a small, easy-to-use form factor. The HERO4 cameras has waterproof housing and select mounting accessories, and have built-in Wi-Fi, providing connectivity with a smartphone or tablet to enable remote control and content viewing and sharing functionality. The Company also offers the HERO, HERO3 White, HERO3+ Silver and HERO4 Silver and Black editions. It also sells accessories for cameras and enables its customers to self-capture from different viewpoints. In addition to its packages, the Company offers the HERO4 Black edition camera in music-and surf-specific bundles. The Company also offers accessories, including Battery with like JVC BN-VF808 Battery, JVC BN-VF815U Battery, JVC BN-VF823 Battery, JVC GZ-MG840 Battery, JVC GR-D796 Battery, JVC GZ-HD320 Battery, JVC GZ-HD6 Battery, JVC GZ-HM90 Battery, JVC BN-VG138U Battery, JVC BN-VG108 Battery, JVC BN-VG121 Battery, JVC AA-VG1E BatteryBacPac, Smart Remote and liquid crystal display (LCD) Touch BacPac for cameras.
The Company offers a selection of mounts designed to enable consumers to capture content while engaged in a range of activities. This includes equipment-based mounts, such as the helmet, handlebar, roll bar, as well as grip and tripod mounts. It also enables customers to wear mounts on their bodies, such as wrist housing, chest harness and head strap. The mounts are backward-compatible with HERO, HERO2, HERO3 and HERO3+ cameras. The Company also offers other accessories, which include spare batteries, charging accessories, cables to connect GoPro cameras to television monitors, video transmitters and external microphones, flotation devices, dive filters, anti-fogging solutions and accessories for the Smart Remote.
The Company provides two software applications: GoPro Studio and GoPro App. GoPro Studio is a video editing tool that allows users to create videos from their GoPro content. GoPro Studio includes GoPro Edit Templates, which are based on video productions and enable users to produce videos using their own footage. GoPro Studio’s additional features include playback and trimming of video clips; frame rate and image quality adjustments; conversion of time lapse photos into videos; slow motion and speed ramping tools, and the ability to export videos for Web sharing.
The GoPro App allows users to control their GoPro cameras remotely using a smartphone or tablet. Its features include control of all camera settings; content preview and playback directly from the camera on a smartphone or tablet, and access to GoPro’s Photo of the Day, Video of the Day and content feeds. The GoPro App enables users to wirelessly copy footage from their cameras to mobile devices for storage and sharing without a computer. GoPro Channel content can also be viewed on smartphones via the GoPro App.
The Company competes with Canon Inc., Nikon Corporation, Olympus Corporation, Polaroid Holding Corporation and Vivitar Corporation, JVC Kenwood Corporation, Panasonic Corporation, Samsung Electronics Co., Sony Corporation, Toshiba Corporation and Garmin Ltd.